Brooklyn Dumpling Shop: 286% revenue growth — and still compounding
Brooklyn Dumpling Shop, the automat-inspired dumpling brand, partnered with Spice to scale delivery revenue. Results: +286% revenue growth, 3x menu views, +30% corporate same-store sales YoY in July 2026.
Background
Brooklyn Dumpling Shop, launched in 2021 by Stratis Morfogen, reimagined the classic automat with tech-driven lockers and bold, viral dumpling flavors. Spice took over delivery management in September 2024.
Results
286% revenue growth from the first month to the last month of the initial engagement. Online sales doubled within 3 months. 3x Uber Eats menu views from storefront and menu optimization. 6x ad-driven sales within the first 5 months via Uber Eats Advanced Ad Manager.
2026 update
+30% corporate same-store sales year over year (Dallas, UES, Garden City combined: $271,878 to $353,305), with Dallas the standout at +90%. $21,051 best net payout week of the year (week of July 13, 2026), from segmented new/lapsed/existing targeting at 4.0x ROAS.