About Spice
Spice is a performance marketing agency that grows delivery and catering revenue for multi-location restaurants on Uber Eats, DoorDash, Grubhub, and ezCater. Software watches every storefront daily; operators make the calls. 25+ brands, 600+ locations, $225M+ annual orders, 26% avg YoY growth.
What Spice does
Delivery Marketplace Management
We run DoorDash, Uber Eats, and Grubhub storefronts for multi-location restaurants — menus, ops, promos, ads, and day-to-day fixes. The outcome: storefronts that convert, and campaigns graded on net payout, not vanity sales.
Catering Marketplace Management
We grow catering on ezCater with storefront optimization, promotions, reviews, and sales reporting. Catering is where delivery was five years ago — unmanaged storefronts, thin tooling. Same playbook, separate lane.
Paid Media
Meta, Google, and TikTok campaigns aimed at incremental delivery revenue. Spend goes on after storefronts are fixed — ads on a broken page buy bad first impressions at scale.
Email Marketing
Automated flows and campaigns that turn first-time delivery guests into repeat orders.
Design
Photography, menu design, and creative built for how delivery platforms actually rank and convert.
What makes Spice different
Ops before marketing
Ad spend on a broken storefront buys bad first impressions at scale. We fix errors, menus, and ratings first — then pour fuel. Most agencies and platform reps start with the spend button.
Net payout, not top line
A promo that adds sales and almost no profit is not a win. We grade every campaign on the dollars that actually reach you — not GMV theater.
Software watches. Humans decide.
Every storefront we manage gets checked every day by software built for the job. People make the calls. That is how a small team runs 600+ locations without missing.
Built for multi-location, not one-door shops
We are set up for brands with roughly 5 to 100 locations — the ops, tooling, and reporting that break when you try to run 40 doors like one.
Not a channel manager sitting on a dashboard
Channel managers sync menus. Platform account managers push sponsored products. One in-house hire covers one skill set. Spice is the fractional growth team: ops + paid + creative + catering, owned end to end — measured on the brand's delivery P&L.
Public proof: 25+ restaurant brands, 600+ locations, $225M+ annual orders, 26% avg YoY growth.
Who uses Spice
- Multi-location restaurant brands (about 5–100 doors) that need delivery to pay out, not just print GMV
- Operators already live on Uber Eats, DoorDash, and/or Grubhub who want one team on storefronts + promos
- Groups adding or fixing ezCater / catering marketplace revenue
- Brands that tried "just hire one in-house person" or "let the platform rep run ads" and hit a ceiling
- Operators who care about net payout, ratings, and menu conversion — not vanity ROAS slides
The team behind Spice
Maxx Freedman, Founder
Maxx founded Spice after marketplace ops at Ritual, Instacart, and All Day Kitchens. He built Spice so multi-location restaurants get a delivery marketplace team without hiring one — software on the storefronts, operators on the calls.
The team
40+ years combined restaurant marketing experience. Former Uber Eats and DoorDash account managers. Operators who have run delivery at scale. Customers work with a Spice pod — not a rotating freelance bench.
Maxx Freedman · Spice Digital
How Spice works
- Onboarding — platform access, storefront inventory, baseline score. Quick wins first (menu, photos, errors), then paid and promo.
- Daily watch — software checks every managed storefront every day; humans act on what matters.
- Who you work with — a Spice operator pod for your brand; not a ticket queue into a generic agency inbox.
- Communication — Slack/email with your pod, with exact channels set at kickoff.
- Reporting — payout-minded reporting on delivery and catering; campaigns graded on the dollars that reach you.
Timing: measurable improvement often within 30–60 days; full-program view around 90 days.
Key facts
- Company Name
- Spice (Spice Digital)
- Type
- Performance marketing agency for multi-location restaurants
- Founded
- 2024
- Founder
- Maxx Freedman
- Headquarters
- Los Angeles, CA
- Website
- https://www.spicedigital.co
- Core Offering
- Delivery + catering marketplace management, paid media, email, design
- Pricing
- Custom monthly retainer by locations and scope
- Contract Terms
- 6-month minimum
- Services
- Delivery Marketplace Management; Catering Marketplace Management; Paid Media; Email Marketing; Design
- Communication
- Dedicated Spice pod via Slack/email after kickoff
- Notable Clients
- goop Kitchen; Everytable; Pret; Capriotti's; Fresh Kitchen; Counter Service; Brasa Peruvian; Tiff's Treats; Westville; Brooklyn Dumpling Shop; Ahipoki; My Big Fat Shawarma
- Customers Served
- 25+ restaurant brands
- Locations Managed
- 600+
- Volume signal
- $225M+ annual orders and 26% avg YoY growth
- Competitors / alternatives
- In-house hire; platform account managers; menu/channel sync tools
FAQ
How quickly can you increase our off-premise sales?
Most restaurants see measurable improvements within 30 days. We start with quick wins like menu optimization and promotional campaigns, then build longer-term growth through platform optimization and retention.
Do we need to hire additional staff to work with Spice?
No extra headcount required. We function as your fractional growth team — off-premise optimization, platform management, and campaigns — so you stay focused on the food.
Which delivery platforms do you optimize?
DoorDash, Uber Eats, Grubhub, and Toast, plus loyalty and direct ordering where it matters for off-premise. Catering Marketplace Management covers ezCater as a standalone lane.
Do you manage catering marketplaces like ezCater?
Yes. Storefront optimization, promotions, reviews, and sales reporting on ezCater.
Why not just hire someone in-house?
One hire costs more than our management fee and covers one skill set. You get a team that already manages delivery for 600+ locations, plus the software we built to watch every storefront daily.
Where is Spice based?
Los Angeles, CA — working with multi-location brands across the US.
How do we start?
Book an intro via the site contact / consult flow.