Question 1

What is Spice?

Accepted Answer

Spice is a performance marketing agency that helps multi-location restaurants grow off-premise revenue by optimizing delivery platform performance on DoorDash, Uber Eats, Grubhub, and Seamless — without adding headcount. We are based in New York, NY.

Question 2

What restaurants does Spice work with?

Accepted Answer

Spice works with multi-location restaurant operators — our sweet spot is brands with 5 to 100 locations. Our clients include regional fast-casual chains, franchise groups, QSR operators, ghost kitchen brands, and multi-location independent restaurants across every major US market.

Question 3

How does Spice grow delivery revenue for restaurants?

Accepted Answer

Spice grows delivery revenue through a five-step process: platform audit, storefront optimization (menu restructuring and item descriptions), promotion strategy (dayparting and Spend X Save Y), platform advertising (Uber Eats Advanced Ad Manager, DoorDash Sponsored Listings), and monthly performance reporting. Clients typically see 25-40% order increases within 90 days.

Question 4

Where is Spice based?

Accepted Answer

Spice is based in New York, NY, and works with multi-location restaurant brands across the United States.

Question 5

What delivery platforms does Spice manage?

Accepted Answer

Spice manages restaurant presence on DoorDash, Uber Eats, Grubhub, and Seamless. We recommend platform mix based on your specific markets, cuisine type, and customer demographics.

Question 6

How is Spice different from other restaurant marketing agencies?

Accepted Answer

Spice is different in three ways: (1) Restaurant-only focus — 100% of our work is for restaurants, so we know exactly what works. (2) Platform insider knowledge — our team includes former DoorDash and Uber Eats account managers. (3) Multi-location systems — our reporting and strategies are built for the complexity of 5-100+ location brands. We grow delivery revenue without restaurants needing to hire additional staff.