Capriotti's: Record franchisee net sales — measured in profit, not hype
Capriotti's franchise network achieved record net sales through a profit-first delivery methodology: 55+ locations in DoorDash-funded testing and a $480K quarterly Uber Eats channel relaunch.
Background
Capriotti's is a franchise sandwich brand with multi-location delivery programs on DoorDash and Uber Eats. Every campaign decision is measured in profitability, not impressions.
Results
Record franchisee net sales — the highest in the program's tracked history. 55+ locations enrolled in a structured DoorDash-funded testing framework. $480K quarterly Uber Eats channel relaunch built on an ops baseline, not incremental spend.