Tiff's Treats: $387K to ~$460K a week by firing the smart campaigns
Tiff's Treats weekly DoorDash sales grew from $387K to ~$460K after replacing platform-default smart campaigns with explicit new/lapsed targeting. June 2026 finished +$389K in sales and +$225K in net payout year over year.
Background
Tiff's Treats is a warm-cookie delivery brand with a national footprint. Its DoorDash program was running on platform-default smart campaigns — set-and-forget options that optimize for the platform's goals, not the operator's.
Results
Weekly sales grew from $387K to approximately $460K week over week after the restructure. June 2026 total sales up +$389K versus June 2025. June 2026 net payout up +$225K versus June 2025 on approximately $130K more marketing investment.