My Big Fat Shawarma: 3x revenue per email recipient — reaching 35% fewer people
My Big Fat Shawarma's email program went from batch-and-blast to segmented: revenue per recipient rose from $1.40 to $4.22, send volume dropped 35%, and the latest campaign did nearly $8K on its own.
Background
My Big Fat Shawarma had an email list and a batch-and-blast habit: every send went to everyone. Revenue per recipient sat at $1.40.
Results
Revenue per email recipient rose from $1.40 to $4.22 — a 3x lift. Send volume dropped 35%. The latest single campaign generated approximately $8K in revenue. Less email, more money.